Brand Building

"You must try this place, Big Baldy's Backwoods BBQ. It is in the industrial district way out on the west side. It is kind of difficult to locate, but it is THE best bbq in all of _____ (insert city).” You’ve heard this before, or possibly you have given guidance in this way, about bbq or another food. It is interesting to discuss unique knowledge with friends.The charisma of having a truly...

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Posted under Brand Building

Why is a brand even needed? Can not a company get customers because of what they offer? That may have worked decades past when there was only one supplier of a service or product. Now, there can be dozens, hundreds or tens of thousands of suppliers, giving customers plenty of options. Customers need to be aware of whether a company can deliver in ways that aligns with their expectancies as well...

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Posted under Brand Building