Brand Building

Branding (or brand management) are actions aligned with the positioning, purpose and brand values ​​that help build the perception in the customer's mind. The goal of branding is to not only conquer the consumer's mind, but also your heart. Think for 1 minute on a brand. Besides thinking about the name, the colors, letters, shapes, sounds, you also thought of sensations and memories? This is...

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The vast majority of CEOs and managers start their business by building their own business based on the product on which they bid. However, what many let pass hitting is that, in fact, your business should be based on your brand. The brand is essential for your positioning as a company. Without it, it is simply impossible to grow your business, and it is through it that the product becomes...

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When we talk about brand, we think of a visual and verbal construction. This construction mainly goes by the name and logo associated with it. It turns out that the concept of brand carries in itself an even deeper meaning. It also leads to issues such as the values ​​of a company and the positioning it builds. These and other issues that help build strong and memorable brands are acquired...

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One of the first things we think about when opening our own business is: how will my brand be? How will I make it convey my values? Often times, those who are starting out have a difficulty - which is normal - in reviewing what they feel for the brand, because, after all, it is they who will present to the market who you are and what you want with the new company. With this in mind, we have...

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Posted under Brand Building