When we talk about brand, we think of a visual and verbal construction. This construction mainly goes by the name and logo associated with it. It turns out that the concept of brand carries in itself an even deeper meaning. It also leads to issues such as the values ​​of a company and the positioning it builds. These and other issues that help build strong and memorable brands are acquired...

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Posted under Brand Building

One of the first things we think about when opening our own business is: how will my brand be? How will I make it convey my values? Often times, those who are starting out have a difficulty - which is normal - in reviewing what they feel for the brand, because, after all, it is they who will present to the market who you are and what you want with the new company. With this in mind, we have...

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Posted under Brand Building

We live in an era of entrepreneurship. All this is due to social networks, crowds and framing platforms, constant development of technologies that create comfortable conditions for the development of their business. The world does not stand still and every day presents many new trends. We have chosen the TOP-10 business ideas, which will definitely be in a trend and have every chance of success....

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Posted under Business Idea

Knowing the ways that foster creativity allows us to work on creating innovative and never before implemented business. New ideas have a high potential. Although the ideas are spontaneous and original there are ways to "force" the generation of ideas, hence the value of tools to support creativity. An important aspect is that all people are creative, sometimes it is necessary to create the ideal...

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Posted under Business Idea

In recent decades there has been a transformation in society, in the way of life and consumption. That is why the traditional marketing, as we knew a few years ago, is about to disappear and be replaced by a form of marketing that is making a lot of noise:  e l Inbound Marketing. With the Inbound, consumers do not feel that the purpose of the company is to achieve sales, but that it goes...

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Posted under Marketing Strategy